The Sports Playmaker is a senior-led advisory and commercial growth business focused on sport, sports tech, investment and market access. We help ambitious businesses sharpen their strategy, strengthen their go-to-market and unlock new commercial opportunities.

​

We work with businesses that have a strong product, service or proposition but need greater clarity, commercial momentum and access to the right people, partners and markets. Our role is to help turn ambition into a clearer commercial plan and better quality opportunities.

​

Our experience spans rights holders, media, technology, events, commercial strategy and investment. That gives us a practical understanding of how sport works, how buying decisions are made and how to position businesses in a way that cuts through.

​

Headquartered in Dubai, we also help clients explore commercial and strategic opportunities across the Middle East, while connecting them to the wider global sports industry.

​

Our experience spans global sport, media, technology and commercial leadership roles across some of the industry’s most respected organisations.