Arsenal Secure Global Workforce Partnership with Deel

Arsenal Football Club has agreed a multi-year partnership with global HR and payroll platform Deel, underlining how elite football organisations are increasingly turning to enterprise technology to support their global operations. The deal, which sees Deel become Arsenal’s Official HR Platform Partner, reflects a broader shift in how Premier League clubs approach commercial relationships, prioritising functional value alongside brand alignment.

Under the agreement, Arsenal will deploy Deel’s workforce management technology to support hiring, onboarding, payroll and compliance across multiple territories. For a club operating in a highly regulated and international environment, the ability to manage staff and contractors efficiently across borders has become a critical operational requirement rather than a back-office luxury.

From a UK sports industry perspective, the partnership demonstrates how football clubs are evolving into complex international businesses. Arsenal’s workforce spans football operations, commercial teams and global partnerships, all of which require scalable systems that meet varying employment regulations. Deel’s platform is designed to centralise these processes, reducing administrative burden while improving compliance and transparency.

The partnership also delivers commercial exposure for Deel, with branding across Arsenal’s digital channels and physical assets, including Emirates Stadium. However, unlike traditional sponsorships, this agreement is positioned as a technology-led collaboration that integrates directly into the club’s operational infrastructure.

For Deel, the move into elite football provides a high-profile platform to demonstrate the relevance of its technology to organisations with distributed workforces. For Arsenal, it reinforces a commercial strategy focused on innovation and long-term efficiency rather than short-term visibility.