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Hyundai Motor and Kia Showcase ZER01NE Innovations at Viva Technology 2024

Hyundai Motor Company and Kia Corporation have announced their participation in Viva Technology 2024, Europe's largest startup event, which takes place from May 22-25 at the Paris Expo Porte de Versailles.

The two automotive giants are set to showcase their dedication to global open innovation and partnership through the ZER01NE open innovation platform. This initiative will highlight promising startups, interdisciplinary projects, and advanced sports technology.

Among the spotlighted companies from ZER01NE's startup acceleration program are:

  • MOBINN: An in-house startup that successfully spun off in 2023, developing autonomous robots capable of climbing stairs, making them suitable for last-mile delivery and urban patrols.

  • BIOMYC: A Bulgarian startup specializing in next-generation materials, showcasing sustainable vehicle interiors made from mycelium composites.

  • JEDLIX: A Dutch startup focusing on Vehicle-Grid Integration (VGI) and smart charging, which optimizes electricity pricing based on demand and supply.

Additionally, IVAAIU CITY, a creative group supported by ZER01NE, will present their vision of future coexistence between humans and robots through the fusion of art, technology, and business.

Visitors to the event will also have the chance to experience a vision-based heart rate measurement sports technology. Developed by Hyundai-Kia R&D for the Korean national archery team, this technology is in preparation for the 2024 Paris Olympics.

Since its launch in 2018, ZER01NE has been an open innovation platform dedicated to discovering and investing in global startups, supporting the establishment of innovative in-house startups led by company employees, and sponsoring creators who present new visions for future society and mobility.

Through their participation in Viva Technology 2024, Hyundai Motor and Kia aim to expand their collaboration with global startups and increase engagement with technology innovators, venture capitalists, global tech companies, academic institutions, and creative organisations. This move is expected to bolster Hyundai Motor and Kia's open innovation initiatives and foster growth within the global startup ecosystem by partnering with creative and innovative talents worldwide.


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