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Max Introduces Dolby Vision HDR for Live Sports Streaming



In a landmark move set to redefine the sports streaming landscape, Max, the esteemed entertainment service, has announced the integration of Dolby Vision High Dynamic Range (HDR) technology into its Live Sports Add-On Tier. This groundbreaking development positions Max as the first-ever streaming platform to offer live sports with Dolby Vision HDR support, promising sports enthusiasts an unparalleled viewing experience characterised by exceptional picture quality and vibrant colours.


Since its inception, Max has consistently ranked among the top streaming services, as noted by IndieWire staffers. Its diverse content, spanning from Sunday night HBO programming to extensive back catalogues and a variety of family-friendly options, has solidified its status as the preferred destination for quality entertainment. Max's appeal lies in its user-friendly rewatch options and extensive content library, making it an attractive choice for viewers seeking a wide array of entertainment options.


This recent announcement follows Amazon Prime Video's decision to withdraw Dolby Vision and Atmos from its default, ad-supported membership tier. Notably, Max's sports add-on already supports Dolby Atmos, allowing users to experience both technologies while streaming live sports.


The Bleacher Report sports add-on, available for an additional $10 per month on top of the base Max membership, offers a plethora of sports events including Major League Baseball, National Hockey League, NBA, and U.S. Soccer games. To further entice users, Max has extended the free trial period for an unspecified duration.


Dolby Vision HDR technology elevates the visual experience by expanding the range of colours, contrast, and brightness. This enhancement promises sports fans a more immersive and lifelike viewing experience, bringing them closer to the excitement of the action.


In the dynamic realm of streaming services, Max's decision to incorporate Dolby Vision HDR into its live sports offerings underscores its commitment to delivering the ultimate viewing experience to its users. As technology continues to intertwine with our daily lives, such innovations highlight the transformative potential of technology in shaping our everyday experiences.

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