The National Basketball Association (NBA) has expanded its partnership with sports data company Genius Sports. As part of the deal, the NBA's official tracking data will be integrated into Genius Sports' analytics engine. The two companies will collaborate to develop a next-generation technology platform called 'Dragon', which will leverage mesh data capabilities to transform thousands of on-court data points into new insights.
Second Spectrum, a provider of sports tracking data, will also become an official NBA team basketball analytics provider and NBA League Pass augmentation provider. Its augmentation technology will be used to create automated, enhanced graphics based on optical on-court basketball data for personalized simulcasts on NBA League Pass. These graphics will offer advanced team and player statistical insights within the stream.
"Dragon can solve the technology challenges of the future," said Mark Locke, CEO of Genius Sports. "As one of the most technologically advanced leagues in world sport, NBA teams, fans, broadcasters and media partners demand cutting-edge innovations. We’re thrilled to expand our long-term partnership with the NBA."
Second Spectrum's broadcast augmentation services are already used by many teams, such as the NBA's Portland Trailblazers and Portuguese top-flight soccer outfit Benfica. The company also has tracking data deals with several major sports leagues, including the Premier League and Major League Soccer (MLS).