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Sky Sports Secures Deal Following Clearlake Capital's $700m Investment in Chelsea Owners


Sky and Fanatics have partnered to introduce a new online platform catering to sports fans' merchandise needs. This venture comes after a $700 million funding round led by Clearlake, with Lion Tree, Silver Lake, Fidelity, and Softbank investment firms also participating. Fanatics, a leading sports merchandise retailer, raised an additional $1.5 billion in March last year, led by Fidelity and MSD Partners.


The newly launched website aims to bridge the gap between sports enthusiasts watching their favorite teams and their desire to acquire team kits and memorabilia. Matthew Primack, an executive at Fanatics, emphasized the significance of this milestone for Sky, Fanatics, and sports fans in general. By offering access to a wide range of merchandise, the platform enables fans to demonstrate their loyalty and support in real-time.


Notably, Eldridge, an investment firm co-owned by Chelsea's Todd Boehly, has also invested in Fanatics. Furthermore, the renowned rapper Jay-Z, through his Roc Nation group, holds a stake in the company. Reports indicate that the funds raised in the December funding round will be utilized for future mergers and acquisitions by Fanatics, indicating the company's intentions for expansion.


Fanatics already offers an extensive selection of nearly 400 different Chelsea merchandise items. In 2018, they signed an agreement with the club to operate the megastore at Stamford Bridge and an online website, further solidifying their partnership.


The collaboration between Sky and Fanatics represents an exciting development in the sports merchandise industry. As fans seek more immediate and personalized ways to support their favorite teams, this joint effort aims to meet their demands by providing a seamless online shopping experience. With a wide range of merchandise available, supporters can proudly display their allegiance to their beloved teams and players.

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