Snow League Raises $15 Million to Fuel Global Winter Sports Expansion

Emerging winter-sports property Snow League has secured $15 million in new investment to accelerate its global expansion and deliver on its ambition to professionalise competitive snow sports for a worldwide audience. The funding round, led by a mix of sports investors and private capital groups, provides the organisation with the resources to scale its event series and media operations.

Founded in 2022, by renowned snowboarder Shaun White, Snow League aims to create a modern, commercially sustainable competition model for alpine and freestyle disciplines, blending live events with digital streaming, lifestyle branding and year-round content. The new capital will support broadcast innovation, athlete development and the rollout of international venues.

According to CEO Florian Wanninger, the financing marks a major step in building a global sports entertainment property capable of connecting traditional winter sports with mainstream audiences. The funding also reflects growing investor appetite for alternative sports formats that combine premium event production with strong storytelling and media rights potential.

For investors, the opportunity lies in first-mover advantage within an under-commercialised segment. Global interest in winter sport continues to rise, particularly in Asia and the Middle East where destination-based facilities are expanding rapidly. Snow League’s scalable structure, spanning competition, lifestyle content and merchandising, positions it to capture both participation and viewership growth.

With the backing now secured, Snow League intends to build a commercial ecosystem modelled on global action-sports franchises. The investment further underlines how specialist capital is targeting underdeveloped but culturally resonant sports, seeking to unlock new fan markets through modern presentation and digital reach.