Bryson DeChambeau backs Sportsbox AI

Bryson DeChambeau has led the acquisition of Sportsbox AI, a company focused on smartphone-based 3D motion capture and AI-driven coaching tools across golf and wider sports performance. The platform uses video captured on a standard phone to analyse body movement and technique without requiring a dedicated motion studio. Alongside the acquisition, Sportsbox also announced SAMI, an AI coaching assistant built with Google Cloud and due to roll out later this year. Coverage around the deal has described it as an eight-figure transaction, and the business is positioning the combination of motion capture, AI and mobile access as a way to make higher-level coaching more widely available.

Sportsbox is built around making detailed coaching insight easier to access, using devices athletes already own rather than specialist studio set-ups. That gives the business a clearer route into the wider consumer market, especially in a sport like golf where technical feedback and repeatable coaching are central to improvement. The bigger commercial story is how motion capture, AI and coaching are starting to come together in products that can scale far beyond elite environments.