Rising tennis star Coco Gauff has become the latest high-profile athlete to invest in Unrivaled, the upcoming U.S.-based three-on-three women’s basketball league. Gauff joins a prestigious group of athlete investors that includes soccer legend Alex Morgan, retired swimming great Michael Phelps, and NBA superstar Giannis Antetokounmpo.
Unrivaled, co-founded by Women’s National Basketball Association (WNBA) stars Breanna Stewart and Napheesa Collier, is making headlines ahead of its inaugural season, set to tip off on January 17. The league has already secured more than $28 million in its Series A investment round, with financial backing from marquee names like Warner Bros. Discovery, Marc Lasry’s Avenue Sports Fund, and the Berman family, alongside its impressive roster of athlete investors.
Designed to redefine women’s professional basketball, Unrivaled promises equity stakes for its 30 players across six teams and aims to deliver the highest average salary in women’s sports, with a reported minimum of over $100,000. This innovative model has drawn attention from athletes and investors alike, eager to support the league’s mission to elevate women’s sports.
Gauff expressed her enthusiasm about joining the venture: “I’m thrilled to be joining Unrivaled as an investor,” she said. “Basketball is one of my favourite sports, and the chance to support a league that’s redefining the game is exciting. I look forward to being part of this movement and continuing to help elevate women’s sports to new heights.”
With Gauff’s endorsement and the financial momentum from its Series A round, Unrivaled is positioned to make a strong debut. As the league prepares to tip off its first season, it stands as a beacon for innovation in professional women’s sports, bringing together elite athletes, visionary investors, and a bold approach to redefining equity and compensation in the game.