Disney and Adobe Bring AI to ESPN

Disney and Adobe have announced a multi-year strategic alliance to develop new creative technology and artificial intelligence tools across Disney's entertainment, sports and experiences businesses.

Adobe will become an Official AI Innovation Partner of Disney, providing access to Firefly, Firefly Foundry, Premiere and Photoshop, supported by dedicated engineering and research teams.

The collaboration includes ESPN Edge, where ESPN and Adobe will explore ways to use AI in sports storytelling, fan engagement and bringing ESPN's archive of sports content to new audiences.

Disney's StudioLAB will also work with Adobe on creative production tools. Disney Imagineering is already testing customised Firefly Foundry models that turn sketches into concept art and generate assets consistent with Disney properties.

The agreement includes marketing activations across Disney's media platforms and participation in major industry events. Joint projects with ESPN Edge and StudioLAB are already underway.