ATP Media Uses AI to Unlock Tennis Archive Revenue

ATP Media has signed a multi-year content licensing agreement with Veritone that will make decades of ATP Tour archive footage easier to search, license and monetise across North America.

Veritone will provide content archiving, cloud hosting, AI processing and licensing services for footage including match highlights, iconic moments, player features and archive material from ATP Tour events around the world.

The archive will sit within Veritone's AI-powered Digital Media Hub, using advanced metadata tagging and search functionality to help broadcasters, brands, production companies and content creators find specific footage.

The platform also includes e-commerce and rights-management capabilities, allowing buyers to search, request and transact in one place.

The Digital Media Hub also includes e-commerce and rights-management capabilities, allowing broadcasters, brands, production companies and content creators to search for, request and license ATP Media archive footage through the platform.