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Dizplai Makes Strategic Move into iGaming with PickGuru Acquisition

Dizplai has announced the full acquisition of social gaming platform PickGuru, marking the launch of a new division, Dizplai Gaming. This strategic move aims to enhance Dizplai’s end-to-end offerings and provide fans with enriched experiences across both primary and secondary screens.

Ed Abis, CEO of Dizplai, emphasized the value of interactive content: “We fundamentally believe that when audiences are compelled, through a gamified approach, to interact, it makes content more engaging, more commercially valuable, and enables it to grow and, ultimately, retain audiences. The acquisition of PickGuru as a business, and the team of people who will join Dizplai, will enable us to supercharge that approach, offering a whole different level of services to our clients, thus driving our overarching strategy.”

PickGuru specializes in creating smart solutions that meet the audience and commercial objectives for multi-channel bookmakers, publishers, and rights holders. The platform allows partners to swiftly and effortlessly create predictor and fantasy games, fostering deeper engagement and new monetization opportunities.

Paul Cobley, Co-Founder and CTO at PickGuru, shared his excitement: “PickGuru was built on the principle of flexibility. We are committed to enabling our partners to quickly and easily create predictor and fantasy games for their platforms that drive both deeper engagement and commercialisation opportunities. This is an extremely exciting time for us.”

Dizplai is known for integrating technology, creativity, and content to build engaged communities for sports brands and organizations. Their platform has enhanced live broadcasts for entities such as Sky Sports, TNT Sports, Manchester City, Liverpool FC, SuperTri, William Hill, and The United Stand.

In November 2023, Dizplai partnered with William Hill to target the bookmaker’s streaming offerings. This deal aimed to enhance the retail William Hill TV and online Betting TV platforms using Dizplai’s real-time scores, updates, and betting odds services.

Paul Watkins of PickGuru concluded on the acquisition: “Dizplai and PickGuru share a collective vision, and this acquisition enables us to accelerate product developments, building on the Dizplai mantra of ‘Gamifying the Game’. Fans want to be part of the action and love predicting outcomes. Collectively, we can deliver on this. Watch this space!”

With the creation of Dizplai Gaming, the company is set to revolutionize fan engagement in the iGaming sector, offering innovative, interactive solutions that drive both audience retention and commercial success.


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