Dyn Media Secures Key Investment from DFL and Schwarz Group to Expand Global Sports Streaming Platform

Dyn Media, the German sports streaming platform, has announced new investments from Deutsche Fußball Liga (DFL) and the Schwarz Group. The deal, unveiled in July 2025, will see the Schwarz Group, which owns retail giants such as Lidl, acquire a 42.5% stake in Dyn Media, matching the existing majority shareholder's holding, Axel Springer. The DFL will take a 6.5% stake, with former DFL CEO Christian Seifert, who co-founded Dyn, retaining approximately 9% ownership.

This partnership is set to accelerate Dyn's growth, allowing the platform to expand its technological capabilities and explore potential international markets. Since its launch in 2023, Dyn has gained recognition for its innovative approach, broadcasting over 6,000 live events across various sports, including handball, basketball, volleyball, table tennis and hockey. The platform's commitment to innovation was recognised at the 2024 Sport Pro Awards, where it won the award for "Best New Platform".

Looking ahead, Dyn's position in the sports streaming market is set to be further solidified, particularly with exclusive rights to stream the Men's and Women's Handball World Championships from 2027 to 2031. This move not only enhances Dyn’s sports content but also strengthens its appeal to sports fans seeking digital-first streaming options.

The involvement of the Schwarz Group and DFL is expected to integrate Dyn more deeply into Germany's sports ecosystem. The Schwarz Group's Marc Hohenberg emphasised the importance of digital innovation in the platform’s development, noting that new digital solutions would help bring sports to a broader audience. Steffen Merkel, Managing Director of the DFL, echoed this sentiment, expressing confidence in Dyn’s ability to create and distribute media products that cater to the changing dynamics of global media markets.

This strategic partnership positions Dyn to continue expanding its national offerings while developing new business avenues, aligning with shifting audience preferences for on-demand, digital content. As the German sports streaming market evolves, Dyn’s technological advancements and new investor support are poised to play a significant role in shaping the future of sports media consumption in Germany and beyond.