Elevate's Acquisition of RISE Group Signals Strategic Expansion into the Middle East

Elevate, a global integrated agency network, has announced its acquisition of RISE Group, a leading Middle Eastern commercial services consultancy. This strategic move marks Elevate's first foray into the Middle East, expanding its operations into key markets such as Riyadh, Jeddah, Abu Dhabi, and Dubai. The acquisition is subject to customary regulatory approvals.

Founded in 2014, RISE Group has established a strong presence in the Middle East, delivering impactful brand activation campaigns and commercial strategies for a diverse clientele. Their portfolio includes collaborations with prominent entities like Qiddiya, Savvy Games Group, NEOM, the Saudi Pro League, PepsiCo, the Saudi Tourism Authority, the Dubai Sports Council, and the Department of Culture and Tourism Abu Dhabi.

As part of the acquisition, RISE co-founders Seth Holmes and Tom Berrington will assume key leadership roles within Elevate, bringing their regional expertise and strategic insights to the global organization. Additionally, 60 RISE team members will join Elevate's global workforce, which now encompasses nearly 500 employees. Elevate will maintain offices in Riyadh and Dubai, solidifying its commitment to the region.

Elevate's Chairman and CEO, Al Guido, expressed enthusiasm about the acquisition, stating, "This acquisition marks an exciting new chapter for Elevate as we expand into one of the world's most dynamic and rapidly growing sports markets." He emphasized the synergy between Elevate's global expertise and RISE's deep regional insights, aiming to create greater value for clients.

The integration of RISE into Elevate's operations is expected to enhance the agency's capabilities in delivering comprehensive solutions across sports, culture, and entertainment sectors. This move aligns with Elevate's broader strategy to support ambitious mega projects in the MENA region, particularly in the lead-up to the 2034 FIFA World Cup.

As its first major project under the Elevate umbrella, the team will support the San Francisco 49ers as its agency of record globally, including in the United Arab Emirates as part of the NFL’s Global Market Program. This initiative aims to expand the team's fan base and corporate partnership footprint in the region, fostering greater interest in American and flag football.

This acquisition follows Elevate's recent growth trajectory, including the formation of Elevate Talent through the acquisition of SRI, enhancing the consultancy's ability to source exceptional leaders across various sectors. Elevate's continued expansion underscores its commitment to delivering innovative solutions and forging deeper connections between brands and audiences worldwide.