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Fanatics and DAZN Combine for Global Integrated Sports Fan Engagement

In a groundbreaking move set to redefine the sports fan experience, DAZN Group, a global leader in sports entertainment and live streaming, and Fanatics, a renowned digital sports platform specialising in licensed sports merchandise, have unveiled a strategic partnership aimed at creating an unparalleled integrated e-commerce ecosystem. This visionary collaboration promises to elevate the way fans engage with their favourite sports, teams, and players.

Beginning in Q3 2023, DAZN's rapidly expanding user base of over 60 million sports enthusiasts will gain access to Fanatics' extensive array of licensed merchandise products directly within the DAZN app, transcending geographical boundaries. This first phase will empower users to seamlessly purchase licensed team merchandise and sports apparel, ushering in a new era of sports-themed shopping within the digital realm.

However, the partnership's ambitions do not stop there. The two industry titans are dedicated to a multi-phased approach that aims to transform the fan experience at its core. In the subsequent stage, which is projected to launch within a year, a fully immersive online store will be intricately woven into the DAZN platform. This store will be meticulously tailored to each individual user, incorporating personalised elements linked to their user profile, favorite teams, and players. This seamless integration will be enhanced by a unified wallet and streamlined one-click purchasing, making the process effortless and enjoyable.

Fanatics' global reach, bolstered by its strategic acquisitions in regions such as Italy and Latin America, ensures that DAZN users around the world will have unfettered access to the latest merchandise releases and relevant products. The partnership not only enhances the consumer experience but also aligns with DAZN's mission to establish itself as the ultimate destination platform for sports aficionados worldwide.

DAZN Group CEO Shay Segev expressed his excitement about the collaboration, stating, "Fanatics is a world leader in licensed sports merchandise and has been on a phenomenal growth trajectory. DAZN is the perfect partner for them as they expand internationally... Fanatics and DAZN share similar long-term goals, and this is a great beginning of a long-term partnership."

Gary Gertzog, President of Business Affairs at Fanatics, emphasised the shared commitment to enhancing fan experiences, saying, "Like Fanatics, DAZN is committed to providing global sports fans with the best possible experience when they visit its platform... Finding new, innovative, and improved ways to better serve sports fans is something we are constantly focused on."

This landmark partnership stands as a testament to the ever-evolving landscape of sports entertainment, where technological innovation intertwines seamlessly with fan engagement. As DAZN and Fanatics join forces, sports enthusiasts can anticipate a future where their passion is not only experienced through live streaming but is also seamlessly integrated into their shopping journey, creating a holistic and immersive sports ecosystem like never before.


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