FSG Eyes Majority Stake in Cadillac F1

Fenway Sports Group (FSG), owner of Liverpool FC and the Boston Red Sox, has held talks about acquiring a majority stake in Cadillac's Formula 1 team in a potential deal worth more than £2 billion.

Cadillac entered Formula 1 in 2026 through a venture involving General Motors and TWG Global, the investment group led by Mark Walter. Reports indicate that several potential investors have held discussions with TWG, including FSG.

FSG's portfolio also includes the Pittsburgh Penguins and a 50% interest in NASCAR team RFK Racing. An investment in Cadillac would add Formula 1 to its existing interests across football, baseball, ice hockey and motorsport.

Cadillac is in its debut F1 season. Formula 1's annual revenue has more than doubled since Liberty Media acquired the championship in 2017, reaching around $4 billion.

FSG's interest comes as major sports investors compete for a limited number of Formula 1 team ownership opportunities. With Cadillac valued at more than $3bn and Formula 1 generating around $4bn in annual revenue, the potential investment would give Liverpool's owners a foothold in one of the fastest-growing commercial properties in global sport.