Genius Sports Takes Official Football Data Into Kalshi’s Prediction Markets

Genius Sports has agreed a data, media, marketing and integrity partnership with prediction-market platform Kalshi.

Under the agreement, Genius will supply Kalshi with official real-time data covering its football portfolio, including the Premier League, Serie A, Liga MX, Argentina’s Primera División and Ligue 1.

The data will be used to settle sports-related prediction contracts. Using an official data feed gives Kalshi a consistent source for determining outcomes while reducing its reliance on delayed or unofficial information.

The partnership also includes information-sharing and integrity provisions. Kalshi will participate in Genius Sports’ established monitoring processes, restrict certain market types and provide greater visibility around activity on its platform.

Genius will support Kalshi’s audience development through marketing services and media assets owned by Legend, its digital sports media operation.

Financial terms and the duration of the agreement were not disclosed but the transaction moves the role of official sports data beyond traditional bookmakers, broadcasters and fantasy platforms. Prediction markets allow customers to trade event-based contracts, including those connected to sporting outcomes, but the category continues to face regulatory questions over whether certain products should be treated as financial instruments or sports betting.

As those platforms expand, fast official data and structured integrity monitoring become increasingly important pieces of their infrastructure. The Kalshi agreement positions Genius Sports as a technology and risk-management provider to the category rather than simply a supplier of results.