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Guinness Ventures Backs Sportable with £3m Investment



Sports technology firm Sportable has secured a substantial £3 million (US$3.7 million) investment from Guinness Ventures, as part of Sportable’s previously announced US$15 million Series A funding round. This injection of capital is earmarked to fuel Sportable’s global expansion initiatives and bolster its operational capacity.


Joining Guinness Ventures in this funding endeavour are notable investors Ryan Sports Ventures, XV Capital, and Cape Town-based Havaic. Sportable, headquartered in London, specialises in game insights, analytics, and advanced ball and player tracking technology across various sports, including soccer, Australian rules football, American football, and rugby.


The company’s innovative approach combines scalable data collection hardware with a robust data analytics platform, offering sports leagues a comprehensive solution to address challenges in officiating, fan engagement, and performance analytics. Sportable’s prowess in the sports technology landscape earned it a place in SportsPro’s prestigious list of 20 sports tech ideas to invest in, known as the Class of 2020.


Expressing his enthusiasm about the investment, Dugald Macdonald, chief executive and co-founder of Sportable, remarked, “We are thrilled to announce Guinness’ investment in Sportable. We are excited about the opportunities ahead and grateful for the confidence Guinness has shown in our vision given their significant track record in supporting successful tech companies scale into category leaders.”


Looking ahead, Guinness Ventures anticipates that Sportable is poised for substantial growth on the global stage. With over 180 successful investments in early-stage companies since 2010, Guinness Ventures believes Sportable is exceptionally well-positioned to emerge as a category leader in the sports technology domain.

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