Hugh Jackman and Ryan Reynolds Join Forces as Co-Owners of Australia’s SailGP Team

Hollywood icons Hugh Jackman and Ryan Reynolds have been unveiled as co-owners of the Bonds Flying Roos, Australia’s SailGP team, in a high-profile move that brings fresh star power and commercial energy to one of the sport’s most dynamic global properties.

The celebrity duo joined the SailGP ownership ranks through an expanded partnership with Ryan Reynolds’ investment firm Maximum Effort and Hugh Jackman’s production outfit, both of which have previously backed innovative sports and media ventures. Their entry into SailGP reinforces the growing appeal of the competition’s fast-paced, tech-driven format and global footprint.

The Bonds Flying Roos, backed by Australian clothing brand Bonds, represent one of SailGP’s top national teams. Australia has been a dominant force since the league’s inception, led by decorated skipper Tom Slingsby and the team is expected to continue contending for titles across SailGP’s expanding 13-event global calendar.

Reynolds and Jackman’s involvement is expected to focus on broadening fan engagement, content creation and digital storytelling. Their shared expertise in entertainment marketing and social media virality will be used to help elevate the team’s global presence and connect with younger, more diverse audiences. SailGP’s emphasis on innovation, featuring F50 foiling catamarans and real-time data streaming, makes it a natural fit for narrative-driven expansion.

Their investment also coincides with SailGP’s broader ambition to become the Formula 1 of the sea. The competition has grown rapidly in recent years, adding new venues, sponsors and investors, including other well-known celebrity stakeholders such as Serena Williams and Marc Lasry. The addition of Jackman and Reynolds signals a step up in both profile and commercial sophistication for the league.

Beyond the celebrity headlines, the investment is also a patriotic play. Both Jackman and Reynolds have connections to Australia, Jackman by birth and Reynolds through family and business, positioning the partnership as a commitment to developing sport, storytelling and sustainability in the region.