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Mark Cuban Returns to Sports Investment with $750 Million Harbinger Fund



Mark Cuban, the billionaire entrepreneur and former majority owner of the Dallas Mavericks, is making a significant return to sports investment. After stepping back from his roles with the Mavericks and the television show "Shark Tank," Cuban has announced his involvement as a general partner in the newly launched Harbinger Sports Partners Fund, a private equity fund targeting minority stakes in major U.S. professional sports teams.


The Harbinger Sports Partners Fund aims to raise $750 million by 2027, focusing on acquiring minority stakes—up to 5%—in franchises across the NBA, NFL, and MLB. Investment sizes are expected to range between $50 million and $150 million per transaction, with the fund planning to hold these investments for seven to ten years before exiting through secondary offerings.

Joining Cuban in this venture are Steve Cannon, former CEO of AMB Group (parent company of the Atlanta Falcons), who will serve as the firm's CEO, and Rashaun Williams, a venture capitalist and limited partner in the Falcons, who will act as chief investment officer.


Harbinger's strategy distinguishes itself from other private equity firms like Arctos Partners and RedBird Capital by focusing on smaller, minority stakes and leveraging the operational expertise of its partners. Cuban emphasized the fund's ability to "move quickly" in the competitive landscape of sports franchise investments.


This move comes amid a broader trend of private equity firms investing in professional sports teams, as leagues like the NFL have relaxed ownership rules to allow such investments. The influx of institutional capital is reshaping the ownership structures of sports franchises, providing teams with new avenues for funding and growth.


Cuban's return to sports investment through the Harbinger Fund signals his continued belief in the long-term value and growth potential of professional sports franchises. With his extensive experience in sports and business, Cuban's involvement is expected to bring valuable insights and opportunities to the fund's portfolio.


As the Harbinger Sports Partners Fund begins its investment activities, the sports industry will be watching closely to see how this new player influences the evolving landscape of team ownership and investment.

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