MLB and Google Cloud: Personalising Baseball Highlights with AI

Major League Baseball (MLB) has partnered with Google Cloud to launch 'My Daily Story', an AI-driven feature that delivers personalised highlight reels to fans. This collaboration aims to enhance fan engagement by tailoring content to individual preferences.

'My Daily Story' utilises machine learning and generative AI to analyse user interactions within the MLB app. By considering factors such as favourite teams, followed players, and viewing habits, the system curates daily video recaps that resonate with each fan's interests. The format resembles popular short-form video platforms, offering a familiar and engaging experience.

Josh Frost, MLB's Senior Vice President of Product, emphasised the importance of personalisation: "If I know something is built for me, it should be more valuable. And that connection is so important these days". The feature not only showcases game highlights but also includes off-field moments, providing a comprehensive view of the baseball world.

The integration of AI allows MLB to process over 15 million data points per game, enabling real-time analysis and content delivery. This technological advancement ensures that fans receive timely and relevant updates, fostering a deeper connection to the sport.

By leveraging Google Cloud's AI capabilities, MLB is setting a new standard for personalised sports content, offering fans a tailored and immersive experience that aligns with their unique preferences.