NASCAR could soon expand its global footprint to the Middle East, as talks emerge about a potential race in Saudi Arabia toward the end of the decade, according to Adam Stern of Sports Business Journal. The proposed venue, the Qiddiya Speed Park, is under development at the planned Qiddiya mega-resort, approximately 40 miles southwest of Riyadh. Scheduled to be operational by the close of the decade, the track could welcome top-tier racing events, with Formula 1 already poised to transition from Jeddah to Qiddiya by as early as 2028. While NASCAR has not confirmed any plans, the possibility of bringing its series to Saudi Arabia reflects the organization’s broader international ambitions.
Set against the dramatic Tuwaiq Mountains, Qiddiya aims to offer a fully immersive experience that combines high-speed racing with a vibrant mix of entertainment. The track will feature a unique “cantilevered” section, known as "The Blade," which is elevated 20 stories high and partially suspended over the resort's attractions, including a Six Flags theme park. This design promises a striking blend of sports and entertainment that will cater to fans seeking an experience beyond the races.
Abdullah Aldawood, Managing Director of Qiddiya Investment Company, emphasized the transformative potential of the Qiddiya Speed Park, highlighting its ability to draw diverse global audiences. This track is anticipated to seamlessly integrate with its surroundings, with the first turn positioned above a music venue and adjacent to various leisure and retail offerings.
NASCAR’s interest in Saudi Arabia aligns with its growing international agenda, having recently announced a 2025 Cup Series race in Mexico City. The organization’s last venture outside the U.S. was in 1958 in Toronto, and this renewed effort signals NASCAR’s commitment to diversifying its fan base and expanding its brand worldwide.