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Rec Room Teams up With NFL

American football fans who use the Rec Room social gaming app can now grab their favourite team’s gear for their in-app avatars, just in time for the NFL playoffs. Rec Room, the Seattle startup behind the eponymous app has partnered with the National Football League for a new “digital fan experience.”

In the Rec Room app, players can create and customize avatars, then use them to participate in a wide variety of user-created activities, such as sports, paintball, or simple social interaction. Over the course of the last six years, both Rec Room and its player community have created thousands of pieces of virtual clothing for avatars to wear, such as hats, suits, T-shirts, and carried accessories.

As of Thursday, this now includes official NFL merch. A new pop-up shop in the Rec Room app lets users purchase licensed NFL hoodies and hats for their avatars to wear. All 32 teams in the NFL, which naturally includes the Seattle Seahawks, are currently represented in Rec Room.


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