Saudi Pro League and Footballco Launch Creator-Led Match Streams

The Roshn Saudi League has partnered with Footballco to broadcast selected live matches through GOAL's Front Three creator-led YouTube and social video channels. The model combines live football coverage with creator commentary and conversation for international audiences.

The programme opens with Al Qadsiah against Al Hilal on 23rd October, followed by Al Ittihad versus Al Ahli on 26th November and Al Nassr against Al Hilal on 10th December. Distribution territories include the UK, Ireland, Belgium, the Nordic countries and Canada.

Footballco will also use its Yalla GOAL brand to promote the matches, with hosts Youssef Othman and Amn Ghelioun introducing key players and storylines. Match clips will be distributed afterwards on Front Three's TikTok, Facebook, YouTube and Instagram accounts.

The agreement complements Footballco's existing arrangement with Recast, which supports the league's distribution through approved digital publishers and content partners. Footballco says a previous creator-led Riyadh Derby watchalong and related social content generated 3.8 million views.

Andy Jackson, Footballco's senior vice-president for the Middle East, highlighted the opportunity to turn creator audiences into direct viewers and paying customers through its RSL and Recast relationships. Mohamed Rassmy, the league's digital media rights director, positioned the deal as a way to grow international fandom through platforms audiences already use.