Saudi Pro League Opens New Immersive Media Rights Market with L1VE

The Saudi Pro League has appointed L1VE as its exclusive worldwide immersive media partner for one selected Roshn Saudi League match per matchweek. The arrangement covers the remainder of the 2026/27 season and the following two seasons, with the first immersive broadcasts expected in February 2027. The rights are separate from the league's conventional television and streaming agreements.

Instead of watching a conventional camera feed, supporters using compatible virtual-reality headsets will be able to experience stereoscopic 360-degree 3D coverage from virtual positions inside the stadium. L1VE's Social Presence technology is designed to let friends in different countries watch together, while an on-demand option will extend access after the final whistle.

Access is planned through L1VE's app and website, with compatible devices including Meta Quest, Apple Vision Pro and Pico headsets. L1VE has outlined a virtual match-ticket model, but prices and the first featured fixture have not yet been announced. The service is separate from existing television and streaming subscriptions.

The SPL has said its conventional international broadcast distribution reaches more than 180 territories. Under the new agreement, L1VE will hold the exclusive global immersive rights for one selected match per matchweek. The companies have announced plans for live stereoscopic 360-degree 3D coverage, social viewing features and on-demand access.

The initial immersive broadcasts are scheduled for February 2027. L1VE has identified Meta Quest, Apple Vision Pro and Pico among the compatible headsets. At the time of the announcement, neither the price of a virtual match ticket nor the first match to be shown had been confirmed.