The Rock-It Company Chooses Abu Dhabi for Middle East HQ
- Jul 9
- 1 min read
The Rock-It Company, one of the world's leading specialist logistics providers for sport, live entertainment and major international events, has established its Middle East regional headquarters in Abu Dhabi, strengthening its presence across one of the fastest-growing sports and entertainment markets globally.
The expansion has been supported by the Abu Dhabi Investment Office (ADIO) and includes a regional headquarters, specialist logistics hub and bonded warehouse designed to manage high-value, time-sensitive equipment moving across the Middle East.
Operating in more than 160 countries, The Rock-It Company delivers logistics solutions for many of the world's largest sporting events, international concert tours, broadcast productions, exhibitions and film projects. Its specialist teams manage freight forwarding, customs clearance, secure transportation, venue logistics and on-site operational support for clients across the sport and entertainment industries.
The company also supports the movement of equipment and infrastructure for global sporting properties, including FIFA World Cup tournaments, international motorsport, Olympic organisations and major live entertainment productions.
The Abu Dhabi headquarters will oversee operations across the Gulf and wider Middle East, providing regional clients with local project management, bonded storage and specialist logistics services while strengthening the company's global network.
The Rock-It Company was created following the consolidation of several specialist logistics businesses under a single global brand and is backed by Providence Equity Partners, one of the world's leading media, communications and technology investment firms.
The launch of its Abu Dhabi headquarters represents another significant international investment into the UAE's rapidly growing sports, events and entertainment ecosystem, as global service providers continue to establish permanent regional operations to support the increasing number of world-class events taking place across the Middle East.
