Wasserman, the prominent agency giant, has made a significant move in expanding its influence within the entertainment industry by acquiring Brillstein Entertainment Partners, a renowned management and production company.
In this strategic acquisition, both Cynthia Pett and Jon Liebman, who currently serve as co-chief executives at Brillstein, are set to become integral members of Wasserman's executive leadership team. Importantly, they will continue to lead Brillstein Entertainment Partners, ensuring a seamless transition and ongoing leadership within the company.
Furthermore, Wasserman is poised to retain Brillstein's team of managers across all departments, maintaining the expertise and talent that have contributed to Brillstein's success.
This acquisition adds to Wasserman's recent spree of acquisitions, including notable companies like CSM Sport & Entertainment, The Montag Group, and Esportif. Wasserman's commitment to expansion and diversification across various sectors is evident in these strategic moves.
Casey Wasserman, Chairman and Chief Executive of Wasserman, expressed his enthusiasm about the acquisition, stating, “We couldn't be more excited to welcome Cynthia, Jon, Sandy Wernick, Marc Gurvitz, and the entire Brillstein family and roster to our fold. They join our company as we continue to expand the breadth and depth of our capabilities to serve clients globally in unique and innovative ways."
Wasserman's strategic vision for this acquisition is to enhance its portfolio by incorporating a robust entertainment management and content vertical into its business offerings. This development aligns with Wasserman's commitment to providing comprehensive and innovative services to clients on a global scale.