The world's largest martial arts organization, ONE Championship, and Animoca Brands, along with its subsidiary Notre Game, recently announced a major partnership that will result in the development of a new NFT-powered mobile game. The game, called ONE Fight Arena, will feature a strategic gameplay experience that revolves around ONE's roster of world-class martial artists.
Players will have the option to choose from a variety of ONE athletes, including MMA legend Demetrious “Mighty Mouse” Johnson and Muay Thai World Champion Rodtang “The Iron Man” Jitmuangnon, in order to develop their fighter's career through an immersive first-person point of view. The game is set to begin player testing in Q4 2023 and will be released worldwide in Q1 2024.
What sets ONE Fight Arena apart from other mobile games is the integration of Web3, which uses blockchain technology and NFTs to provide true digital ownership of certain game assets, including ONE athletes. This will provide a unique gaming experience that will enable fans to access true digital ownership and engage with their favorite martial artists at a deeper level.
The co-founder and group president of ONE, Hua Fung Teh, expressed his excitement about the partnership, noting that it will provide a unique gaming experience to engage with their global fanbase at a deeper level. Animoca Brands executive chairman and co-founder, Yat Siu, echoed this sentiment, noting that the partnership will enable fans to access a novel gaming experience with true digital ownership at its core.
Jiri Mikolas, CEO of Notre Game, expressed his enthusiasm for the collaboration, saying that the values of Notre Game align perfectly with the vision of the partnership. With the ability to engage in the Web3 layer or play the game as a traditional free-to-play mobile game, ONE Fight Arena is set to push the boundaries of mobile gaming and provide a deeper connection between fans and the world of martial arts.
The ONE Championship and Animoca Brands partnership has created a buzz in the mobile gaming world with the upcoming release of ONE Fight Arena, a game that promises to revolutionize the mobile gaming experience by integrating Web3 and NFT technology to provide true digital ownership of certain game assets. Fans of martial arts and mobile gaming alike can look forward to a unique gaming experience that combines strategy, immersion, and true digital ownership.