Metta World Peace Launches AI Platform to Support Athletes

Former NBA champion Metta World Peace has unveiled a new artificial intelligence platform designed to support athlete development, marking the latest example of professional athletes moving into the technology sector.

The initiative centres on a startup focused on using AI tools to help athletes enhance performance, develop personal brands and access new career opportunities both during and after their playing careers.

World Peace, who previously played for teams including the Los Angeles Lakers and Chicago Bulls, has been an active investor in technology and venture capital since retiring from professional basketball. His latest venture aims to combine athlete insights with machine learning technology to provide personalised support systems for players across multiple sports.

The platform is expected to incorporate data analysis, digital content tools and AI-driven insights to help athletes manage training, wellbeing and commercial opportunities. By integrating different datasets and user inputs, the system aims to provide tailored recommendations that can assist athletes in navigating both the sporting and business aspects of their careers.

The launch comes amid a broader wave of AI adoption across the sports industry, with teams, leagues and media organisations increasingly deploying machine learning technologies to analyse performance data, personalise fan engagement and optimise commercial operations.

Athlete-led technology ventures have also become more common as players seek to leverage their profiles and networks to build businesses that extend beyond their playing careers. In recent years, numerous current and former athletes have launched investment funds, media companies and technology startups focused on the sports and entertainment sectors.

World Peace has positioned the new AI initiative as a platform that could ultimately support not only elite professionals but also younger athletes seeking

guidance as they progress through the development pathway.

The project reflects a growing recognition within the sports ecosystem that AI-driven tools can play a significant role in shaping the future of athlete development, providing new insights and support structures that were previously unavailable.

As the technology matures, platforms built around AI and data analytics could increasingly become integrated into the broader infrastructure of professional sport.