Private equity firm BC Partners is in exclusive discussions to acquire a minority stake in the EuroLeague basketball competition, according to a report by the Financial Times. The London-based firm has emerged as the frontrunner, surpassing interest from other potential investors, including General Atlantic and Saudi Arabia's SURJ Sports Investment.
Sources suggest that a deal between BC Partners and EuroLeague could be finalised within a month, though neither BC Partners nor the involved parties have commented on the matter.
EuroLeague has attracted attention from several private equity firms as it seeks new investment to strengthen its financial position. In July, Reuters reported that firms such as EQT, BC Partners, and General Atlantic had expressed interest in the competition. This is part of a broader trend where sports organizations are turning to private investment to secure funding and drive growth.
In June, the Assembly of Syndicated Shareholders of Euroleague Commercial Assets—comprising 13 member clubs, including Real Madrid and FC Barcelona—gathered in Barcelona. During the meeting, the group approved new measures aimed at enhancing the financial sustainability of the competition.
As sports leagues across Europe seek to attract external investment, EuroLeague’s talks with BC Partners could represent a pivotal step in ensuring the league’s long-term growth and stability. The potential partnership is part of a wider trend of private equity firms becoming increasingly involved in professional sports, positioning EuroLeague to expand its global influence and financial capabilities.
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