FIFA, DAZN and Meta Bring Club World Cup 2025 to Life in XR

DAZN has announced the launch of a new XR app in partnership with Meta, bringing an immersive viewing experience to football fans in the U.S. for the 2025 FIFA Club World Cup. The app, developed in collaboration with French tech specialists Immersiv.io, is available for free download on Meta Quest 2, 3, 3S and Quest Pro headsets, offering a first-of-its-kind spatial viewing experience for all 63 matches of the tournament.

At the centre of the offering is a fully interactive 3D matchday environment. Fans can stream every fixture live in a ‘tabletop mode’ that replicates an animated stadium model placed in their real-world space. Through hand tracking and headset movement, users can zoom in on individual players, rotate the pitch, access alternate camera angles and pull up live stats overlays, all within a responsive, game-controlled interface.

For the tournament’s biggest fixtures, including the quarterfinals, semi-finals and final, the app will provide enhanced immersive coverage via 180° and 360° video formats. These modes place fans inside the stadium, recreating the feel of being on the touchline or in the stands with dynamic crowd audio, wide-angle replays and curated perspectives.

The launch aligns with DAZN’s digital-first strategy for the Club World Cup. Following its global rights acquisition for the tournament in a deal worth over $1 billion, the broadcaster has already committed to streaming all matches free in the U.S. The XR experience is positioned as a high-value addition for audiences seeking more personalised, tech-enabled matchday moments.

For Meta, the collaboration underscores the growing significance of XR and spatial computing in live sports. Beyond novelty, the platform is now being utilised to enhance broadcast value and redefine how rights holders engage with younger, digitally native audiences. DAZN and Immersiv.io previously partnered on XR content for boxing and MMA, but this marks the first time the technology has been deployed at scale across an international tournament.