In a groundbreaking move, Genius Sports, the esteemed international sports data technology company, has unveiled its latest product, FanHub ID. This innovative platform is designed to provide advertisers and content owners with unprecedented opportunities to measure and connect with new audiences in the realm of marketing.
FanHub ID leverages "proprietary online and offline data signals," employing state-of-the-art AI-based technology to construct comprehensive fan profiles. This cutting-edge solution is poised to be integrated across all Genius Sports customers, offering a universal profile encompassing millions of sports enthusiasts. This, in turn, enables client brands to pinpoint relevant audiences seamlessly across programmatic and digital channels.
Genius Sports emphasises that FanHub ID adheres to privacy standards, ensuring a secure and compliant environment for users. The platform facilitates unified personalisation, measurement, and exhaustive customer insights, enhancing the overall advertising experience.
The technology will harness diverse signals, including sports app sign-ins, live streaming data, fan engagement metrics, and interactions with leagues and teams. By amalgamating these data points, FanHub ID creates a robust foundation for advertisers to tailor their campaigns with precision.
Josh Linforth, Chief Revenue Officer at Genius Sports, expressed the immediate impact FanHub ID brings to current customers: "FanHub ID drives immediate impact to current Genius Sports customers by helping them better understand their audience and extend their sponsorship dollars beyond their owned and operated content."
With its promise of enhanced audience understanding and expanded sponsorship opportunities, FanHub ID marks a significant stride in the intersection of sports data technology and advertising, opening new avenues for brands to connect with their target audience.