IT giant Infosys and the French Tennis Federation (FFT) have teamed up to introduce a range of cutting-edge technologies at the renowned French Open 2023, aiming to revolutionize fan engagement and elevate the game of tennis to new heights.
Harnessing the power of cloud computing, artificial intelligence (AI), mixed reality, and data analytics, these initiatives promise to create an immersive and interactive experience for fans while providing valuable tools for players, coaches, media professionals, and tournament organizers.
One of the standout innovations is the Infosys x Wilson Smash Corner, situated at Roland Garros. By combining mixed reality (XR) and AI-powered motion analysis, fans can now measure and refine their serving skills just like the professionals. State-of-the-art cameras capture and overlay individuals' serves onto the prestigious Court Philippe-Chatrier, granting participants an authentic feel as if they were playing on the main court. Personalized serve analysis and feedback on technique and posture further enhance the experience, bringing professional-level insights to every fan.
Expanding on the existing Match Center features, Infosys will also enhance fan engagement through the RG Fantasy Game. Additionally, the Infosys Tennis Virtual Reality Experience will transport fans into a virtual game, allowing them to participate in matches against the world's top players.
For media professionals, Infosys has introduced an AI-powered Excitement Rating tool, augmenting the AI-Assisted Journalism tool. This feature leverages multiple factors such as match duration and crowd noise to gauge excitement and tension levels during games. Journalists can now accurately convey the tournament's pulse to fans worldwide, creating a more engaging and immersive experience.
Meanwhile, players are set to benefit from an AI-powered performance tool that incorporates advanced match strategy features. These innovations analyze players' serving and return tendencies, establishing accurate correlations between reactive tendencies and success rates.
Another notable addition is the "Get in the zone" feature, utilizing AI to curate custom video playlists showcasing winning trends against specific opponents, empowering players with valuable insights before matches.
Sumit Virmani, EVP and Chief Marketing Officer at Infosys, expressed his excitement regarding the transformative potential of these technologies. He emphasized the company's dedication to propelling tennis forward and providing thrilling new experiences for fans, media professionals, and players alike.
Amélie Mauresmo, Tournament Director of Roland-Garros, commended Infosys for their efforts to expand the tournament's reach while preserving its rich cultural heritage through innovative digital platforms. With this collaboration, tennis enthusiasts can look forward to a dynamic and immersive experience at the French Open 2023.