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Jordan's Son Launches Gen Z Sports App With Exclusive Content



Heir, a Web 3.0 sports technology venture co-founded by Jeffrey Jordan, the son of NBA legend Michael Jordan, has launched its first mobile application. The app aims to cater to Gen Z fans by providing them with curated, community-focused content that revolves around their favorite players.


The app offers a variety of features, including the ability to communicate with partner athletes, watch exclusive content, and find player-focused highlights and statistics. It also offers community features, including games and events with rewards on offer.


Heir believes that its curated approach ensures fans are provided with the most relevant content rather than the catch-all approach of traditional channels or the algorithmic method of mainstream social platforms. Several current NBA stars, including Anthony Edwards, Tyler Herro, RJ Barrett, Bennedict Mathurin, Lonzo Ball, and Josh Okogie, have all signed up for the venture, as has Chelsea striker Pierre-Emerick Aubameyang.


Heir plans to announce more athletes in the coming months. The app offers users the ability to make purchases via microtransactions or through a membership model.


Jeffrey Jordan said, “Industry research has shown that Gen Z tends to seek out digital communities that share their interests, and they relate more to players and their personalities off the court over traditional fandom of sports teams and leagues. Michael Jordan was the genesis of a player-first athlete. His stardom evolved the fan experience as we saw fans start to follow individual athletes instead of just teams.”


Heir raised $10 million in seed funding in late 2021, with investors including Thrive Capital, Solana Ventures, Reddit co-founder Alexis Ohanian, and New York Knicks executive William Wesley. Heir also signed up high school basketball stars on name, image, and likeness (NIL) deals for a two-on-two basketball tournament last summer.

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