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Las Vegas GP Integrates Way-finding Tech into Event App


The Las Vegas Grand Prix is gearing up for this year's Formula 1 race by enhancing its official mobile app with PAM's live way-finding technology. This updated app offers a personalised experience for each ticket holder, equipping them with digital maps to explore, locate, and enjoy the full array of events available during the Grand Prix.


PAM's digital way-finding technology simplifies navigation around the circuit and its surroundings. Interactive maps provide guidance to entry points and grandstands corresponding to each ticket holder's specific requirements. Moreover, the app can offer real-time updates based on trackside conditions, reducing congestion and enhancing the overall experience for fans.


Renee Wilm, Chief Executive of Las Vegas Grand Prix, Inc., expressed, "The official F1 Las Vegas app will enhance our guest experience throughout the circuit and bring a whole new level of connectivity to the sport. It was crucial to create a solution that gives fans access to everything on offer in Las Vegas on race weekend. We're excited to provide that to our guests alongside such outstanding partners in T-Mobile US, Yinzcam, and PAM."


The app's built-in 3D mapping and smart navigation facilitate easy movement around the various experiences available during the race weekend, encompassing fan zones, entertainment, food and beverage options, hotels, and partner properties. PAM's technology, known for its use in stadiums, cities, and universities, adds a layer of convenience to the Las Vegas Grand Prix.


Stephen Minning, Chief Executive and Founder of PAM, noted, "We've enjoyed working closely with the team at Las Vegas Grand Prix to build the ultimate smart personalized navigation to help fans efficiently move around on race weekend and enjoy all the amazing trackside activations there. When guests can access everything comfortably and easily, their experiences in Las Vegas will become even more memorable."

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