LIV Golf partners with Fever to transform global ticketing and fan engagement

In a bold move to enhance its commercial strategy, LIV Golf, backed by the Saudi Public Investment Fund (PIF), has announced a new partnership aimed at transforming the fan experience. The league has entered into a multi-year collaboration with Fever, a New York-based discovery platform, which will serve as LIV Golf’s official global ticketing and demand-generation partner. This alliance positions Fever at the heart of LIV’s international season, facilitating seamless access and improved engagement for fans across 14 venues scheduled for the 2026 campaign.

The partnership also extends to direct team branding. Fever is now an official partner of Fireballs GC, the all-Spanish-speaking team captained by Sergio Garcia. The company’s logo will appear on the team’s kit sleeves, visually endorsing its role in connecting the team with its global fanbase. This visibility not only strengthens the relationship between brand and team but also underscores LIV’s intent to integrate commercial partners directly into its team-driven model, an approach that differentiates it from traditional golf formats.

This agreement goes beyond just ticketing logistics. Fever’s platform is designed to streamline ticket discovery, purchase and access, while incorporating advanced tools that optimise event yield and fan engagement. Supporters will be able to explore and secure tickets for LIV Golf’s 2026 events, including stops in Riyadh, Adelaide, Singapore, South Africa, Mexico City, Virginia, Andalucía, the UK and Indianapolis, through a fully integrated digital pathway. The ability to centralise ticketing under one global partner marks an essential step in creating consistency across markets and ensuring fans encounter a premium experience regardless of location.

For LIV Golf, this partnership represents a significant step in reaching a broader international audience. Fever already serves hundreds of millions of users monthly across numerous countries, providing a proven framework for expanding access to live entertainment. This initiative brings LIV Golf into a broader cultural ecosystem that successfully merges sports, lifestyle and digital experiences, while also creating new opportunities for data-driven insights into fan behaviour that can shape future marketing and engagement strategies.

Executives from both organisations have emphasised the synergy driving this partnership.

LIV Golf officials highlighted the league’s mission to redefine golf by blending elite competition with a dynamic entertainment product. Sergio Garcia noted the alignment between Fever’s community-focused approach and Fireballs GC’s goal of inspiring fans. From Fever’s perspective, this collaboration is seen as a natural extension of its capabilities, supporting LIV’s rapid international expansion with digital tools designed to maximise reach and conversion.