NBA Teams Up with AWS to Redefine Basketball Analytics

The National Basketball Association (NBA) has entered into a multi-year partnership with Amazon Web Services (AWS) to build a basketball intelligence platform known as NBA Inside the Game. This collaboration levers AWS’s cloud and AI infrastructure to generate real-time analytics that deepen broadcast content, fan insight and coaching strategy - all at scale.

At the heart of the system is AI that processes player tracking data - collecting as many as 29 metrics per player per second - to compute advanced stats like Expected Field Goal Percentage, Defensive Box Score, and Gravity, a measure of how much defensive attention a player commands. These stats enrich narrative, performance evaluation, and viewer understanding simultaneously.

These freshly minted metrics will feed directly into broadcasts, the NBA app, social platforms and game-day commentary, enabling fans and analysts to explore deeper dimensions of player decisions, spacing, team defence, and shot quality. The league is turning raw tracking data into digestible, high-impact storylines - blurring the line between broadcast and data platform.

For teams and coaches, the new features can influence scouting, in-game adjustments, and player development. The same models driving fan-facing insights can be used internally to validate strategic moves, monitor player impact, or assess matchups with more nuance. AWS’s role also underscores how cloud providers are becoming central to competitive sports infrastructure - not just for computation but for domain-specific analytical frameworks.

With this new partnership, the NBA is spinning a league-wide intelligence layer, built on AI, that treats statistical depth as a core broadcast deliverable. For investors and operators, platforms like NBA Inside the Game will become a benchmark: the future isn’t just about metrics, but about accessible, real-time intelligence that powers narrative, commerce and performance.