Novig Hits $2bn Valuation as Prediction Markets Boom

Sports-focused prediction market Novig has reached a $2 billion valuation following a new funding round, quadrupling the $500 million valuation attached to its $75 million Series B earlier this year.

The majority of the latest capital reportedly came from existing investors as Novig accelerated the round following rapid growth during 2026.

Novig has positioned itself around a 'just sports' proposition and has been building relationships directly within professional sport, including a partnership with the New York Mets that was reported as the first Major League Baseball team deal for a prediction-market platform.

The business has also attracted attention through its marketing partnership with actress Sydney Sweeney, who is an equity partner in the company and has featured prominently in its recent campaign.

The $2 billion valuation represents a sharp step up from February's $500 million valuation and follows an $18 million Series A completed in 2025.

The company has raised capital across several rounds as it has expanded its sports-focused prediction market. Its previous financing included an $18 million Series A in 2025 and a $75 million Series B earlier in 2026, when Novig was valued at $500 million.