NRL Enhances Fixture Scheduling with Fastbreak.AI’s AI-Driven Technology

Australia's National Rugby League (NRL) has announced a new multi-year partnership with Fastbreak.AI, a provider of artificial intelligence technology, to enhance the league's fixture scheduling. Starting in the 2023 season, Fastbreak's software will be used to manage the NRL’s scheduling needs, aiming to improve operational efficiency and maintain competitive balance across its 17 clubs.

Fastbreak’s Pro Schedule platform will assist in creating the NRL’s seasonal fixture by factoring in various complex variables such as broadcast requirements, rest periods, venue availability and blackout windows. Although the software will generate the schedule automatically, league personnel will have the flexibility to make adjustments as needed.

Andrew Abdo, CEO of the NRL, emphasised the complexity of the league's scheduling process and how Fastbreak's technology will help balance the demands of event planning, stadium conflicts and team travel logistics.

The partnership comes as the NRL seeks to expand its international footprint, with recent games held in Las Vegas, USA and plans for further growth. From 2028, a Papua New Guinea-based team will join the NRL, based in Port Moresby and the government of Fiji has backed a bid to bring an NRL team to the island. With these expansions in mind, the NRL intends to increase the league’s size to 20 teams.

The deal also reflects the NRL’s continued efforts to optimise the fan and player experience, particularly as it expands into North America and the South Pacific. Abdo noted that the partnership with Fastbreak would allow the league to streamline scheduling, ultimately benefiting fans, players and broadcasters alike.

Fastbreak.AI has built a strong reputation within the sports industry, having also worked with the tech-driven golf league TGL, which launched its inaugural season earlier this year. Additionally, Fastbreak secured a deal with the NBA in early 2023, with the league’s equity investment vehicle becoming a seed round investor in the company.