Pro Padel League Picks Komo to Elevate Fan Engagement

The Pro Padel League (PPL) has entered a multi-year partnership with fan-engagement technology provider Komo, aimed at deepening digital interaction, gathering first-party data and enhancing the event experience for followers of the growing racket sport. The initial rollout will coincide with the PPL’s 2025 City’s Cup finals held in New York, utilising Komo’s engagement operating system to deliver on-site and broadcast-linked activations.

Key features include QR-code driven micro-games, prediction panels powered by Kalshi and social-shareable digital picture frames, all embedded within Komo’s platform. These activations aim to convert spectators into participants, enabling the PPL to capture valuable data on behaviour, preferences and engagement - a critical asset as the league seeks to elevate its commercial profile.

From a strategic viewpoint, the partnership underscores how emerging sports can leverage technology to amplify reach and fan loyalty without the scale of established leagues. By engaging directly through interactive content and branded experiences, PPL enhances its value proposition for sponsors and broadcasters alike.

Speaking to Sports Business Journal, PPL CCO Diane Gotua said: “Knowing who our fans are is one priority for us, and then two, providing a really great experience in venue and at home. Right now, the padel community is growing here in the U.S., but it’s actually a pretty engaged community. This adds a way for us to strengthen that relationship.”

For Komo, the deal represents an entry into a growing sports vertical and a chance to demonstrate scalability of its loyalty and engagement infrastructure in a live-event context. Although loyalty programme services are earmarked for later phases, the multi-year commitment speaks to long-term aspirations around data capture and fan retention.