Ravens partner with LG to modernise M&T Bank Stadium

The Baltimore Ravens have announced a multi-year partnership with LG Electronics USA, designating the tech company as their Official Home Appliance and Television Partner for the 2025 and 2026 NFL seasons. This agreement is closely tied to a stadium modernisation initiative, in collaboration with ANC, a sports entertainment and AV integration agency. Together, they aim to enhance the live gameday experience at M&T Bank Stadium through advanced display technology, immersive visuals and coordinated branding efforts.

A central aspect of this partnership is a significant upgrade to the Ravens’ visual infrastructure. Over 12,000 square feet of LG commercial display screens will be installed throughout the 71,000-seat venue. Notably, a remarkable 216-foot LED screen is set to be placed at Gate A, surpassing the existing RavensVision board and serving as a new visual landmark for fans arriving at the stadium.

Inside the venue, high-resolution LED displays will be located in field-level club areas, complemented by sweeping curved LED panels and updated signage in the North, South and Endzone Clubs. Additionally, more than 100 concourse televisions will be upgraded to advanced, larger LG screens to improve viewing quality from all areas. As part of ongoing enhancements, plans include installing a 2,300-square-foot transparent mesh LED display on the stadium’s northwest plaza façade, as well as more high-resolution screens at gates and plazas.

Beyond hardware upgrades, the partnership includes co-branded digital marketing efforts, fan engagement initiatives and media collaborations. Planned activities include LG OLED TV giveaways, a “Most Reliable Player” social media campaign aligned with LG’s branding and enhanced cross-promotional content linking LG’s appliances and electronics to Ravens fans and their experiences. The synergy between LG’s technical capabilities and ANC’s integration expertise is expected to create a more connected gameday ecosystem, with brand touchpoints that integrate the stadium, fans and technology. This builds on the Ravens’ recent innovations, such as their 30th anniversary mixed reality video, developed with The Famous Group, which showcased the team’s ambition to combine tradition with cutting-edge digital experiences.

For the Ravens, this collaboration is not only about visual upgrades; it’s a strategic move to modernise their venue, enhance fan loyalty and explore new opportunities for sponsorship value. By equipping M&T Bank Stadium with cutting-edge displays and digital infrastructure, the team is better positioned to meet the evolving expectations of fans, media demands and broadcast innovations. For LG, this partnership represents a prime opportunity to connect with a passionate NFL audience, providing extensive exposure and branding opportunities throughout the stadium, fan experiences and broadcast content.