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Riyadh Season Signs Major Sponsorship Deal with La Liga


Riyadh Season, represented by Faisal Bafarat, CEO of the General Entertainment Authority, has signed a landmark partnership with La Liga President Javier Tebas, making Riyadh Season the official sponsor of the Spanish football league for the next three seasons.

 

Javier Tebas emphasized the strategic value of Saudi Arabia to La Liga, highlighting the strong enthusiasm Saudi football fans have for the Spanish league. He also underscored La Liga’s commitment to supporting the growth of Saudi Arabia’s sports and entertainment sectors through initiatives like Riyadh Season.

 

La Liga ambassador David Villa expressed optimism about the collaboration, noting that Saudi football has seen significant growth in recent years, making it an ideal partner for the Spanish league.

 

The partnership will feature joint initiatives and promotional activities, engaging football fans and visitors to Riyadh Season, further boosting the global visibility of both brands.



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