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ScorePlay Secures $5 Million in Seed Funding



ScorePlay, a digital asset management company utilising artificial intelligence, has successfully raised $5 million in Seed funding. Based in both New York and Lisbon, Portugal, the company aims to revolutionise the sports media landscape by automating the indexing, management, and distribution of digital assets for sports organisations.


The funding round, led by Seven Seven Six, Rich Kleiman and Kevin Durant's 35V, featured participation from prominent investors such as Alejandro Bedoya, Dominic Thiem, Raphaël Varane, Mario Götze, Renaud Visage, Alex Yazdi, Michael Philippe, Robin Sabban, Thibaud Elzière, Quentin Nickmans, and Amaury Sepulchre. With this latest investment, ScorePlay's total funding has reached $6.5 million.


ScorePlay's Software-as-a-Service (SaaS) platform leverages AI capabilities for facial, logo, and text recognition to efficiently manage and tag digital assets for sports organisations. This technology enables automatic indexing and metadata tagging for every asset, including athletes, partners, locations, stadiums, and match context. Customised automatic workflows are employed for seamless asset distribution.


Co-founded by Victorien Tixier and Xavier Green, ScorePlay has witnessed rapid growth in less than two years. Over 120 sports organisations, including major names like Swiss Football League, MotoGP (Dorna), Sacramento Kings (NBA), West Ham United (Premier League), Atlético de Madrid (La Liga), Major League Pickleball, and 16 MLS and NWSL teams (such as Angel City, Portland Thorns, Nashville SC, OL Reign, and Inter Miami), have already adopted the ScorePlay platform.


With the recent funding injection, ScorePlay intends to expand its tech team, further establish its presence in New York, and solidify its position as the premier media solution in the sports industry. As the company continues to revolutionise the way sports organisations manage their digital assets, it anticipates driving significant value and efficiency in the sports media ecosystem.

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