Serie A Strikes Exclusive Global Data and Streaming Deal with Genius Sports

Genius Sports has secured an exclusive multi-year partnership with Serie A, granting it full global rights to official data and low-latency video streaming for every match in the league’s top competitions until the end of the 2028/29 season. This comprehensive deal encompasses not only Serie A fixtures but also the Coppa Italia and Supercoppa Italiana, positioning Genius as the sole authorised distributor of betting-related content to sportsbooks worldwide.

A key feature of the agreement is the integration of Serie A coverage into Genius Sports’ interactive BetVision platform. This allows users to watch matches live, with real-time statistical overlays and customisable viewing modes, effectively merging broadcast with betting in a single immersive player interface. This transformation enhances the viewing experience, making it an active, data-rich engagement rather than a passive stream.

In addition to live video, Genius gains access to Serie A’s comprehensive tracking and performance data, which will enhance the editorial capabilities for broadcasters and media partners. This includes improved broadcast graphics, automated match reports, in-depth analytics and expanded storytelling opportunities for news and highlight packages. Moreover, the partnership implements robust anti-piracy and data protection measures to ensure the integrity of content, thereby safeguarding revenue potential for clubs while preventing unauthorised use.

Strategically, the deal solidifies Genius Sports’ position as a leader in betting-focused sports media. Having previously established exclusive partnerships with the NFL, Premier League and Ligue 1, the addition of Serie A brings one of football’s most prestigious leagues into its content portfolio. This expanded offering allows Genius to provide sportsbooks with a unified, premium dataset that spans top-tier global competitions.

For Serie A, this arrangement presents significant commercial opportunities and regulatory assurance. By centralising betting data distribution through a trusted and technologically advanced partner, the league secures both revenue and control over its digital assets. This partnership also reflects a strong commitment to protecting fan interests, enhancing transparency and reinforcing the value of legalised betting within modern sports governance.

The implications of this deal extend beyond immediate financial benefits. It opens pathways for integrated fan experiences, from improved broadcasts to data-driven fantasy and media products, while providing sportsbooks with a reliable source of high-quality content. The convergence of sport, media and betting continues to evolve and this agreement represents a significant advancement in that evolution.