Sportradar Completes Acquisition of IMG Arena

Sportradar has completed its acquisition of IMG Arena, finalising a deal that brings the large portfolio of global sports betting, streaming and official data rights under the Sportradar umbrella. The transaction expands Sportradar’s access to rights from major international federations and competition organisers, enhancing its ability to supply data and live content to betting operators and media partners.

IMG Arena provides official data feeds, integrity services and streaming for a wide range of sports, including tennis, golf and mixed martial arts. By acquiring these assets, Sportradar strengthens its position in the increasingly competitive market for official sports data, where distribution rights and the speed and accuracy of data delivery play a critical role in betting product development and fan engagement.

The acquisition also forms part of Sportradar’s strategy to become a more vertically integrated provider, owning both the rights to collect and distribute data and the technological infrastructure used to process and deliver it. This approach is intended to support new product development, particularly in live betting and interactive media environments, where real-time data visualisation and personalised betting experiences are driving growth.

The deal continues a wider trend of consolidation across the sports data and betting ecosystem, where companies are seeking scale to improve product offering, negotiate rights agreements and maintain competitiveness against rival providers. The acquisition also has implications for sports rights-holders, who increasingly rely on data partnerships as a revenue stream and as a tool for integrity management.