TGI Expand Virtual Advertsing Influence with LaLIga & RB Leipzig Deals

TGI Sport has consolidated its presence in the virtual advertising space following the announcement of deals to provide services for LaLiga and Bundesliga side, RB Leipzig. As part of this expansion, TGI has partnered with RB Leipzig to roll out virtual perimeter advertising for the upcoming 2025-26 Bundesliga season. This partnership enables Leipzig to tailor advertising messages for international broadcasts, catering to regional audiences while maintaining consistent perimeter advertising for German TV viewers and fans in the stadium. The automated, software-based solution eliminates the need for additional technical infrastructure at the stadium, offering a seamless way to localise broadcast ads for global markets.

TGI Sport’s significant role in the virtual advertising space is further highlighted by its recent five-year agreement with Mediapro. This deal covers virtual advertising production, international commercialisation and pitch-side LED hardware supply at LaLiga stadiums. TGI’s Bruin Capital-backed division will oversee virtual production, incorporating new camera setups for signage and will control virtual assets for all international feeds of LaLiga matches. With this agreement, TGI’s sports rights division will exclusively manage the sale of these assets into regional markets, leveraging its deepening expertise in virtual advertising and sponsorship opportunities. This move strengthens TGI’s market position in Spain, making it a key player in LaLiga’s global advertising strategy.

The acquisition of Interregional Sports Group (ISG) in 2022 and virtual advertising firm Supponor in 2023 has further bolstered TGI Sport’s reach and capabilities. Supponor’s Supponor Air technology allows sports rights holders to overlay TV-visible signage on pitch-side boards, creating multiple opportunities to sell the same inventory or tailor ads for different regions. TGI’s growing portfolio now includes the largest volume of virtual advertising inventory in Europe, excluding Spain. CEO Martin Jolly emphasised that this partnership with Mediapro is a testament to the long-term relationship that has been developing since 2010.

TGI Sport’s ambitions are not confined to Europe. The company is targeting Asia as its next growth market, having recently signed a deal with South Korea’s K League and plans for additional major agreements in the region. Meanwhile, rival UniqFEED is positioning itself in the Bundesliga with its AI-powered technology. Still, TGI’s extensive virtual advertising infrastructure, bolstered by its acquisition of Supponor, continues to set the company apart in the competitive landscape. TGI Sport’s expansion into new markets and its innovative solutions continue to shape the future of virtual advertising in sports.