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The Masters Unveils Apple Vision Pro App



Augusta National Golf Club, in collaboration with IBM, has unveiled a groundbreaking immersive reality application for the Apple Vision Pro headset, marking a significant advancement in the intersection of sports and technology.


The newly launched app allows users to experience the iconic Augusta National golf course like never before, with stunning 3D renderings accompanied by live videos and player tracking features. Additionally, the platform incorporates cutting-edge video artificial intelligence (AI) narration, providing an enriched viewing experience akin to being on the course itself.


This initiative builds upon the longstanding partnership between The Masters and IBM, which has consistently aimed at revolutionising the golf viewing experience. Notably, the tournament will introduce real-time data-driven analysis through the 'Hole Insights' feature on its digital platforms, offering fans unparalleled insights into individual shots.


Furthermore, The Masters is expanding its reach by incorporating generative AI-powered spoken word audio capabilities in the Spanish language, ensuring inclusivity and accessibility for a broader audience.


The launch of the immersive reality app positions The Masters alongside other sports properties like the PGA Tour, NBA, MLB, and NCAA in embracing the potential of mixed reality technology. Fred Ridley, Augusta National chair, emphasised the importance of innovation while preserving the tournament's rich traditions.


Ridley stated during a press conference, "We certainly want to progress, we want to try new things, we want to continue our mission to reach out and to grow the game. But at the same time, I think we have to be cognizant of the fact that part of the magic of this place is those traditions and the mystique."


In essence, The Masters' foray into immersive reality signifies a bold step towards enhancing fan engagement and staying at the forefront of technological innovation while cherishing the timeless traditions that define the tournament.

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