Audi Revolut F1 Team Taps ElevenLabs for AI-Driven Fan Engagement and Operations

As it nears its debut in the 2026 Formula One World Championship, the Audi Revolut F1 Team has announced a strategic partnership with ElevenLabs to integrate advanced AI voice technology across its global operations. The collaboration is designed to modernize how the team communicates with its international fanbase and optimizes internal workflows. By utilizing ElevenLabs’ low-latency, high-fidelity speech synthesis, the team intends to deliver real-time insights and storytelling in over 30 languages, using authentic voice models of drivers Nico Hülkenberg and Gabriel Bortoleto to ensure a localized experience for fans worldwide.

The integration extends beyond fan-facing content to include critical operational applications. With the team’s facilities spread across Neuburg in Germany, Hinwil in Switzerland, and Bicester in the UK, ElevenLabs’ multilingual tools will be used to unify internal communications across different borders and time zones. The partnership also includes the development of AI-driven audio formats for social media and the team’s digital "Content Hub," allowing for rapid production of technical analysis and race updates during the intensive 24-race calendar.

Stefano Battiston, Chief Commercial Officer of the Audi Revolut F1 Team, noted that the partnership aligns with the team’s mission to use the 2026 regulatory shift as a platform for digital innovation. The move follows a similar decision by the team’s title partner, Revolut, which recently deployed ElevenLabs technology for its own global customer support operations. This shared technical stack is expected to create synergies in how both brands engage with their audiences, emphasizing a digital-first approach to the sport’s next era.

For ElevenLabs, the partnership marks a entry into elite motorsport, an environment that demands extreme precision and speed. Co-founder Mati Staniszewski expressed that the collaboration will explore how AI voice technology can transform the "human-machine interaction" within the sport, making complex technical data more accessible to a non-English speaking audience. As Audi continues to finalize its commercial and technical roster ahead of the 2026 season opener in Melbourne, the ElevenLabs deal underscores the project’s commitment to building a modern, technology-led racing organization.