DP World Tour Tees Up Ball Tracking Partnership with Trackman

The DP World Tour has announced a ground-breaking three-year partnership with Trackman, designating the company as its Official Launch Monitor and Official Ball Tracing Technology provider. This partnership is a strategic move to enhance the golf experience for fans, whether on TV, online, or at events.

With Trackman’s radar-based ball tracing technology, the coverage of the DP World Tour will be transformed, featuring dynamic shot visuals and detailed performance data during live broadcasts. Golf fans will not just watch the action; they will gain valuable insights into swing paths, ball flight and shot impact, all presented in real time on-screen.

Beyond television, the Tour’s award-winning social media teams will utilise Trackman’s data to create innovative content, including shot challenges and interactive features that engage fans across digital platforms. Additionally, spectators at select events can take part in hands-on experiences through Trackman simulator setups, allowing them to test their swings and receive professional-level feedback.

This partnership also strengthens the ongoing collaboration on the simulator-based NEXT Golf Tour, providing emerging talent with new opportunities. Winners and runners-up from the NEXT series will now receive invitations to feeder circuits like the HotelPlanner Tour and even to DP World Tour events. The extended partnership ensures that successful content from the NEXT series is widely promoted through the Tour’s digital and broadcast channels.

For Trackman, this partnership positions the DP World Tour as a platform for live innovation. Their familiar radar “little orange box,” already used at driving ranges worldwide, will now serve as a public-facing tool that enhances the spectator experience. The Tour will act as a real-world lab to test and showcase Trackman’s latest performance-tracking advancements.

Meanwhile, the DP World Tour solidifies its reputation as a technologically progressive organisation that combines athletic excellence with media expertise. By integrating advanced data visuals, simulators and interactive storytelling into its operations, the Tour enhances its appeal to sponsors, broadcasters and digitally savvy audiences who seek immersive coverage.