ICC and Google Announce Landmark Partnership to Elevate Women’s Cricket

The International Cricket Council (ICC) has entered a groundbreaking partnership with Google that focuses exclusively on women’s cricket. This alliance aims to reshape fan engagement and enhance the growth and visibility of women’s cricket worldwide. With two major ICC tournaments approaching, the Women’s Cricket World Cup in 2025, to be hosted by India and Sri Lanka and the Women’s T20 World Cup in 2026, hosted in England and Wales, this collaboration comes at a crucial time for the sport.

Google’s role encompasses multiple product lines, including Android, Google Gemini, Google Pay and Google Pixel, to create an integrated ecosystem that connects fans more effectively with the game. Through this partnership, supporters will have improved access to match highlights, player stories, impactful moments and other curated content. The objective is to make every aspect of the fan experience more dynamic and meaningful, whether someone is discovering women’s cricket for the first time or following it passionately.

The partnership also prioritises accessibility. By leveraging Google’s technology, the ICC aims to eliminate barriers that may hinder fan engagement, such as limited content discoverability or a lack of connection to the emotional and narrative elements of the sport. This deal signifies a shift from mere broadcasting to fostering connections; it focuses on storytelling and making fans feel closer to both players and crucial moments in the game.

ICC leadership views this partnership as more than a promotional effort; it represents a strategic commitment to women’s cricket. The aim is not only to boost visibility but also to transform how audiences interact with the sport. There is a sense that this could be a turning point where women’s cricket transitions from being under-represented to taking centre stage globally, driven by technology and narrative as much as by on-field performance.

For Google, this partnership is more than just marketing; it offers an opportunity to connect with a growing movement in sports, where women’s competitions are gaining significant attention, legitimacy and commercial value. It enables the company to connect with passionate and diverse fan bases while providing tools that support storytelling, social connections and digital engagement.

As the ICC Women’s Cricket World Cup 2025 approaches, this partnership has the potential to change perceptions as significantly as it alters scoring charts. Fans can anticipate more seamless digital content, including timely highlights, interactive features and personalised content streams. The focus is on making the sport not only more visible but also more immersive, accessible and resonant. This collaboration highlights the vital role technology plays in modern sports, not only for delivering action but also for fostering community, celebrating identity and expanding the definition of being a fan.